7 reasons to use Microsoft Power BI

Microsoft Power BI is a suite of business intelligence (BI), reporting, and data visualization products and services for individuals and teams. Power BI stands out with streamlined publication and distribution capabilities, as well as integration with other Microsoft products and services. But is it a good choice for your organization?

What is Microsoft Power BI?

Microsoft Power BI is a business intelligence (BI) platform that provides nontechnical business users with tools for aggregating, analyzing, visualizing, and sharing data. Power BI's user interface is fairly intuitive for users familiar with Excel, and its deep integration with other Microsoft products makes it a versatile self-service tool that requires little upfront training.

Users can download an application for Windows 10, called Power BI Desktop, and native mobile apps for Windows, Android, and iOS devices. There is also Power BI Report Server for companies that must maintain their data and report on-premises. That version of Power BI requires a special version of the desktop app -- aptly called Power BI Desktop for Power BI Report Server.

Common uses of Power BI

Microsoft Power BI is used to find insights within an organization's data. Power BI can help connect disparate data sets, transform and clean the data into a data model and create charts or graphs to provide visuals of the data. All of this can be shared with other Power BI users within the organization.

The data models created from Power BI can be used in several ways for organizations, including the following:

telling stories through charts and data visualizations;
examining "what if" scenarios within the data; and
creating reports that can answer questions in real time and help with forecasting to make sure departments meet business metrics.
Power BI can also provide executive dashboards for administrators or managers, giving management more insight into how departments are doing.

7 reasons to use Power BI

How do you know whether Microsoft Power BI is right for your organization? Here are seven reasons to choose Power BI — and one reason you may want to choose something else:

  1. A quick start. You'll be able to get insights quickly with an uncomplicated setup, no required training, and included dashboards for services such as Salesforce, Google Analytics, and Microsoft Dynamics.
  2. Streamlined publication and distribution. Instead of emailing large files or putting them on a shared drive, analysts upload reports and visualizations to the Power BI service, and their data is refreshed whenever the underlying dataset is updated.
  3. Real-time information. Dashboards update in real-time, as data is pushed or streamed in, which gives viewers the ability to solve problems and identify opportunities quickly. Any report or dashboard can display and update real-time data and visuals. Sources of streaming data can be factory sensors, social media sources, or anything from which time-sensitive data can be collected or transmitted.
  4. Ability to customize Power BI app navigation. An "app navigation experiences" feature gives report developers the power to customize navigation to help viewers find content quickly and understand the relationships between different reports and dashboards.
  5. Ability to customize security features. Report developers can set up row-level security (RLS) access filters to ensure that viewers see only data relevant to them, mitigating the risk of people seeing data they shouldn’t.
  6. Cortana integration. Power BI works with Microsoft's digital assistant, Cortana. Users can verbally ask questions in natural language to access charts and graphs. This can be especially helpful for users with mobile devices.
  7. Artificial Intelligence. Power BI users can access image recognition and text analytics, create machine learning models, and integrate with Azure Machine Learning.

So, why would you want to pass on Power BI? Well, the online Power BI service — including Pro and Premium — is accessible from any web browser, but the Power BI Desktop application is not available for Linux or Mac operating systems. If you're in a Mac-only environment, Microsoft Power BI Desktop may not be right for you.

Power BI alternatives 

While Microsoft’s Power BI is one of the most popular business intelligence platforms, it’s not the only one out there. As you’re exploring BI solutions for your workplace or future career, then, you might also consider exploring some common alternatives to Power BI, such as: 
  • Tableau 
  • Domo
  • Yellowfin
  • Qlink Sense
  • SAP Business Intelligence

Conclusion

In conclusion, Microsoft Power BI offers a range of compelling reasons to utilize it for data analysis and visualization. Firstly, its user-friendly interface enables easy data manipulation and exploration. Secondly, the robust integration capabilities allow seamless connectivity with various data sources. Thirdly, the extensive range of visualizations and customization options ensures compelling and interactive reports. Fourthly, the collaboration features facilitate effective teamwork and data sharing. Fifthly, Power BI's mobile app provides on-the-go access to insights. Sixthly, the advanced analytics capabilities enable predictive modeling and data-driven decision-making. Lastly, the availability of the Power BI certification course empowers individuals to enhance their skills and leverage the full potential of this powerful tool. Embracing Microsoft Power BI can revolutionize data analysis processes and drive organizational success.





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